In these modern days, online shopping is popular all over the world. At the same time, there have been security concerns that have been associated with online shopping. It is evident that, as we celebrate online shopping, we can’t forget the other side, insecurity. Phishing and pharming have been a major threat to online shopping.
Unlike physical businesses, online business requires trust to flourish. If your client has trust in you, then they will be free to transact knowing that their data will remain safe.
So your clients should have confidence in your ability to protect their confidential data from unauthorized use.
To achieve this, consider buying SSL certificates and installing them on your site.
Let us now see some of the reasons why you require an SSL certificate.
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Protections of sensitive personal data
SSL certificates are used to protect personal information, particularly when conducting online transactions. An SSL certificate is one of two types of secure socket layer certificates for a website. A specific certificate indicates that a certificate authority (CA), such as VeriSign, has confirmed the validity of a specific website, letting the website user know that doing business with them is safe. When you go to complete a transaction, a specific certificate takes effect.
Take the Amazon checkout page as an example: when you enter your credit card information and shipping address, you are on a “https” page, which is a secure web page. When you click the complete order button, the information you enter is encrypted. It is routed to those who handle web transactions and decrypted there. This is typically handled by a specific SSL certificate, which is installed on both the server hosting the site and the user’s web browser.
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Customer trust
Most online shoppers want to know that a website or online e-commerce store is legitimate before giving out their sensitive data. This is where an SSL product comes into play. There are various SSL certificates that you can procure online and be sure that your website is offering the required security to your customers. One good provider that you can consider is VeriSign SSL. They are among the leading providers of SSL services, as well as they are widely accepted.
Anyone involved in the retail side of web transactions understands the value of using the VeriSign SSL. This brand is more well-known and stays on top of the market for SSL certificates.
When online buyer sees the https seal, they are more confident about entering their personal account information and having it transmitted across the internet. When it comes to purchasing an SSL certificate, the ROI (Return on Investment) is enormous because people are less likely to leave your website in search of a more secure one.
Conclusion
Any business owner understands that the more transactions that are completed, the more revenue they generate. Overall, an SSL certificate is required for any website that sells online; this is the age of identity theft, and more and more people are web-savvy and shop smarter. SSL certificates are one method of providing the type of security required for online transactions.
So, if you own an e-commerce site, ensure it has the latest and working SSL certificate in place. This is the only sure way of guaranteeing security to your clients.
